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The romantic winter of Matsuyama

In the winter, the streets of Matsuyama present a fantastic sight with gorgeous illuminations. Enjoy strolling through town shopping and dining. Ehime Prefecture is a centre of mandarin orange production, and in Ōkaidō and Dōgo you can see original mandarin Christmas trees. Enjoy the warm lights!

Tsubaki Festival

The Tsubaki Festival is held every year …

Hatsune Festival (Matsuyama Yu Shrine)

A festival to pray for bountiful harvest…