Eating
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Tobeyaki Tōgei-kan（Tobe Pottery Hall）
Outside the city
- Activities
- Eating
- Shopping
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Dōgo Shopping Arcade
Dōgo
- Eating
- Shopping
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Taruto
Entire prefecture
- Eating
- Shopping
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Citrus desserts
Entire prefecture
- Eating
- Shopping
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Citrus and mandarin oranges
Entire prefecture
- Eating
- Shopping
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Botchan dumpling
Within the city and other areasEntire city
- Eating
- Shopping
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Sea bream noodles
Entire prefecture
- Eating
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Tai-meshi
HōjōEntire city
- Eating
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Five-Coloured Noodles
Entire city
- Eating
- Shopping
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Nabeyaki udon
DowntownEntire city
- Eating
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Matsuyamazushi
Outside the city
- Eating
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Local Sake
Entire city
- Eating
- Shopping
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Dōgo Giyaman Glass Museum
Dōgo
- Eating
- Art & Culture
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Mitsuhamayaki
Takahama, Mitsuhama
- Eating
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Ropeway Shopping Street
Downtown
- Eating
- Shopping
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Ōkaidō Shoppping Arcade
Downtown
- Eating
- Shopping
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Gintengai Shopping Arcade
Downtown
- Eating
- Shopping
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Smiley Ehime Official Souvenir Shop
Downtown
- Eating
- Shopping
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Iyotetsu Takashimaya
Downtown
- Activities
- Eating
- Shopping
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Matsuchika Town Underground Shopping Arcade
Downtown
- Eating
- Shopping
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AEL Matsuyama
Downtown
- Eating
- Shopping
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Mitsukoshi
Downtown
- Eating
- Shopping
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Emifull MASAKI
Outside the city
- Eating
- Shopping
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Futami Seaside Park, Koibito Misaki, Roadside Station Futami
Outside the city
- Eating
- Shopping
- Sightseeing
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Mican Park
Takahama, Mitsuhama
- Eating
- Shopping
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Sanuki udon
Outside the prefecture
- Eating
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Shōdoshima Island
Outside the prefecture
- Activities
- Eating
- Sightseeing
- Art & Culture